ADVERTISEMENT
What is advertising ?
Advertising
is the method used by businesses, companies and other organisations to promote
their goods and services to the public. The ultimate aim of advertising is to
increase sales by showing these goods and services in a positive light.
Catcphrases
Advertising
is designed to make an impression on its audience. Somestimes an only has a few
moments to grab the audience’s attention before they turn the page, change the
channel, drive past or click onto a new screen. Some of the most successful
advertising campaigns involve catchphrases or slogans that have become so
ingrained in the community’s consciousness that they are almost as well known as the products themselves.
Persuasive
language
Any
language that triggers an emotional response or attemps to change the attitudes
of a viewer, reader or listener is known as persuasive language. Advertisers
often use persuasive language very deliberately in order to get a positive
response in the audience. If people feel that the product or service will
benefit them, they are more likely to want to purchase it.
Advertisement
is information for persuading and motivating people so that will attract to the
service and the things that offered or informed. Advertisement can be a
picture, se of words, or a short film.
a. Fuction of advertisement :
-
Promotion
-
Communication
-
Information
b. Keep these following points :
Using the correct or suitable words.
Using the interesting and suggestive
expression.
Using positive expression.
Text of advertisement should be
directed to the goals.
c. Content of advertisement :
-
Objective and honest
-
Brief and clear
-
Not allude group or other producer
-
Attract attention
d. Media of advertisement :
1.
Radio
2.
Television
3.
Magazine
4.
Newspaper
e. An advertisement usually consist of :
ð
The name of product
ð
The selling points of the product
ð
How to get the product
ð
Interesting design
Example:
